Who are the primary target audience now and has this changed? Who was it before and how do you know?

Who are the primary target audience now and has this changed?  Who was it before and how do you know?  



3 media texts:
Facebook 
Twitter
YouTube


Facebook primary target audience

Facebooks primary target audience is everyone, it is available for anyone to use all over the world with 500 million users worldwide.
Facebook users:

• 54% women, 42% males 
• 29% being within the age of 18-25 
• 28% being in college

This shows that a huge majority of the 500 million people using Facebook is in college, this is probably due to the generation being brought up with technology. Audiences of this age tend to be more technology alliterate because they know how to use it, that being said the older generation to not use it as much with only 7% of users being 55 and over. 

Twitter users:

106 million users

• 52% women
• 48% men
• 30% are aged between 26-34
• 48% being in college

Twitter is a lot more popular amongst the older generation, perhaps because it is easier to use and not so interactive such as Facebook it. Facebook is a website that is available for everyone but popular amongst young people with twitter having the opposite effect on audiences 

Youtube

• 490 million users per month 
• 35 hours of video being uploaded each minute
• 48% female
• 52% male
• 51% of users are in college

http://socialmediasonar.com/youtube-infographic
• 28% are aged between 35-49

http://www.digitalsurgeons.com/facebook-vs-twitter-infographic/