Consider the effects so far, and possible effects in the future, on media institutions involved in your case study
Facebook is an institution that is growing everyday, it has been the centre for joining and reuniting people back together such as friends who have not been in contact for years, this is very appealing to the users because it allows them to begin communicating with old friends and aids people who live in different countries, allowing them to keep in touch. With Facebook reaching 845 million users by the end of December 2011 compared to 500 million as the start of 2011, showing that Facebook is continually growing and looks to continue to grow.
however Facebook may implement even more negativity for the society, being the cause of the arab spring, cyber bullying and the cause of the problem in most relationships, this could make Facebook unpopular amongst a range of people. for example the older generation such as parents, many are against Facebook because of the threats of bullying against children, of which has caused many suicides and have created many devastating situations for families.
http://blog.hubspot.com/blog/tabid/6307/bid/21610/14-Fantastic-New-Facebook-Infographics-in-2011.aspx
as Facebook begin to change their layouts of the sites there have been many complaints about the changes. for example when it undertook a major change many Facebook users began to complain and migrated to the new google+ which gave them the chance to increase their users. it seems that every time Facebook choose to make changes, their users have not taken it lightly and often tend to revolt against, any future changes could cause even more people to leave Facebook for another new net working site. the newest layout has been the timeline, however, this time they have given the users that choice on whether they want to change it to the new layout or leave it as the old which has appealed to many people and managed to keep the users.
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