Impact of the social media on the UK riots debate article

http://searchenginewatch.com/article/2100947/UK-Riots-Social-Media-Has-The-Message-Is-The-Message

some quotes from the article
"the UK riots are being discussed in terms of how social media was the crucial tool in organizing the protests"

"in an earlier era, when there were no large-scale communication methods, oral dissemination of information was used"


"It is the people who adapt their communications to the technology available. The media, themselves, do not create the message"